Research Article
Journal of Revenue and Pricing Management (2009) 8, 343–356. doi:10.1057/rpm.2008.35; published online 29 August 2008
Parking revenue management
José Guadix1, Pablo Cortés2, Jesús Muñuzuri3 and Luis Onieva4
Correspondence: José Guadix, Organisation Engineering Group, School of Engineering, University of Seville, Camino de los Descubrimientos, s/n. 41092-Seville, Spain. E-mail: guadix@esi.us.es
1is a teaching assistant in the School of Engineering at the University of Seville. He earned his doctorate in 2004 from University of Seville. His research interests include operations research and revenue management, which is the field of his PhD. He has been consultant for several leading services companies and Regional Government Administrations since 2000.
2studied Industrial Engineering and obtained his PhD in the School of Engineering at the University of Seville, Spain, in 2000. He has been working in fields related to design and planning of networks since 1996. Currently, he lectures at the School of Engineering of the University of Seville.
3has an Industrial Engineering Degree and currently Lectures at the School of Engineering of the University of Seville. He also obtained an MSc in Industrial Design and Production during a stay in the University of Wales Swansea in 1996, and a PhD in Urban Logistics. His main fields of research are logistics, transport and operational research, having experience with the development and use of decision-making techniques.
4is a professor of Production and Operations Management at the School of Engineering of the University of Seville since 1995. He obtained his PhD in the same University in 1986. In 1996, he was commissioned as Managing Director of the Association for Research and Industrial Cooperation in Andalusia (AICIA), where nowadays he is a member of the board.
Received 7 July 2008; Revised 7 July 2008; Published online 29 August 2008.
Abstract
The service industry has a key importance in the entrepreneurial activity. From that reason steams the significance of analysing the management of the companies of this sector. The use of the revenue management technique is because of the simultaneousness in the production and consumption of the service offered by these companies, along with the incapability of stocking these perishable products. In this paper, the application of this technique to parking lots management is analysed, accepting the existence of individual and subscribed drivers, two segments that are necessary for a parking to work because of their different uncertainty.
Keywords:
revenue management, parking, expert system, simulation
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