Buy|[bull]|ology: How everything we believe about why we buy is wrong

Journal of Revenue and Pricing Management (2009) 8, 399–400. doi:10.1057/rpm.2009.3

Buyology: How everything we believe about why we buy is wrong

Martin Linstrom

Random House Business Books, New York, 2008, 256 pp.US$20.00, ISBN 978-1847940124

Ian Yeoman¹

¹Victoria University of Wellington, Wellington, New Zealand

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