Correspondence: Sheryl E. Kimes, Cornell University School of Hotel Administration, 243 Statler Hall, Ithaca, New York 14853, USA. E-mails: Sek6@cornell.edu; wayne.j.taylor@gmail.com

¹is a marketing analyst for the Venetian Resort Hotel Casino in Las Vegas, Nevada, and a recent graduate from the Cornell School of Hotel Administration. He has previous work experience in revenue management with Trump Entertainment Resorts and Marriott International.

²is the Singapore Tourism Board distinguished professor of Asian Hospitality Management at the Cornell University School of Hotel Administration. She is the former interim dean of the School and has been actively involved in teaching, researching and consulting in revenue management in a variety of industries for over 20 years.

Received 27 September 2009; Revised 27 September 2009; Published online 6 November 2009.

Abstract

The purpose of this survey-based research was to determine whether brand class influences the perceived fairness of hotel revenue management (RM) pricing strategies. We found that brand class does not impact perceptions of fairness of RM pricing practice strategies when controlling for familiarity and the provision of information. The implication is that managers should not base RM pricing practice decisions on brand class, but rather should focus on raising customer familiarity of their pricing strategies.