Abstract
Using retailer case studies and a survey of employees, data are presented assessing the extent to which the introduction of self-scan checkouts in the retail environment affects the rate of shrinkage. It is argued that although available data currently suggest that they have little effect upon rates of shrinkage, the unique nature of the self-scan environment requires a more nuanced approach to the way in which crime prevention theory is used to understand the potential risks associated with this technology. It is concluded that retailers should think about creating ‘zones of control’ for self-scan areas and that offending behaviour generated by customer frustration with this technology offers further evidence of the way in which theories of neutralisation, situational prevention and cognitive dissonance can inform the increasingly complex interplay between consumers and retail spaces.
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Notes
Providers of self-scan technology send out a mixed message concerning this depending upon the intended audience – some such as Fujitsu suggest that large retailers could save up to 150 hours of staff time per week (Fujitsu, 2006) whereas others prefer to couch the staff saving as an opportunity to redeploy staff to yet further improve customer service (IBM, 2008). Not surprisingly, most retailers employing this technology do not openly admit that they are introducing self-scan technology to cut back on staff costs, preferring to frame their decision more in terms of providing the customer with greater choice and convenience.
An unpublished study noted that one retailer experienced a 30–40 per cent reduction in snack items, batteries, gums and soft drinks after installing SSCs and wryly described it as the ‘self-checkout diet plan’! (Evans and Dayle, 2009).
The company has not agreed for this report to be made publicly available.
For a more complete review of the survey data see Beck (2011).
The range of alerts will vary depending upon the type of goods stocked and laws operating where the retail store is located.
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Beck, A. Self-scan checkouts and retail loss: Understanding the risk and minimising the threat. Secur J 24, 199–215 (2011). https://doi.org/10.1057/sj.2011.13
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DOI: https://doi.org/10.1057/sj.2011.13