Tourism Hospitality Research

TABLE 1

FROM:

Critical success factors in destination marketing

Michael J Baker and Emma Cameron

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Table 1. Strategic marketing objectives for destinations

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1. Enhance the long-term prosperity of local people
2. Delight visitors by maximising their satisfaction
3. Maximise profitability of local enterprises and maximise multiplier effects
4. Optimise tourism impacts by ensuring a sustainable balance between economic benefits and socio-cultural and environmental costs

  Source: Buhalis (2000).

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