Correspondence: Vincent Cho, Department of Management and Marketing, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong. Tel: +852 27666339; Fax: +852 276506118; E-mail: msvcho@polyu.edu.hk

¹is an associate professor in the Department of Management and Marketing, The Hong Kong Polytechnic University. He obtained his PhD from the Hong Kong Science and Technology University. His teaching interests are MIS, e-commerce, and IT strategies. His research interests lie with technology adoption, data mining, and expert systems. He has published in Information & Management, Knowledge and Information Systems, Computers in Human Behavior, Behavior and Information Technology, Journal of Computer Information Systems, Expert Systems, International Journal of Information Technology and Management, International Journal of Hospitality Management, Tourism Management, and Annals of Tourism Research.

Received 14 November 2007; Revised 14 November 2007; Published online 21 July 2008.

Abstract

Location attractiveness, which concerns the overall perception of a location, is a dominant factor that drives travellers to a destination. Past studies mainly focused on the underlying antecedents that influence the attractiveness of a location. This paper sheds light on a theoretical model relating to the impact of location attractiveness. From behavioural–intention theories and goal-directed theories, we design a theoretical framework that the intention may be predicted by underlying beliefs on perceived location attractiveness, effort expectancy, social norms, and self lifestyle fit.