Correspondence: Paul A. Lynch, Department of Hospitality and Tourism Management, University of Strathclyde, Curran Building, Glasgow G4 0LG, UK. Tel: 00 44 (0)141 548 3940; Fax: 00 44 (0)141 552 2870; E-mail: paul.lynch@strath.ac.uk; Ross Tinsley, E-mail: rosstinsley@gmail.com

¹is interested in small tourism businesses, destination development within developing country contexts and qualitative methodology. His PhD investigated networking between small tourism businesses and its contribution to destination development.

²is Reader at Strathclyde University, with interests in commercial homes, small enterprises, networks and networking, advanced qualitative research methods in the hospitality and tourism industry, and critical studies. His PhD investigated conceptual relationships between hospitality and space in the homestay sector.

Received 6 December 2007; Revised 6 December 2007.

Abstract

This paper considers small tourism business relations within a rural tourism destination. They are examined within the context of small business (predominantly hospitality-based) networks and their contribution to destination development. A cultural understanding of relations is presented through a qualitative research framework. Findings highlight the concept of differentiation at individual, business community and destinations levels. This ideal is discussed as a means for maintaining harmony within the business and wider social community through social network norms, which are reinforced at all levels of society.